Referral Mastery · video training
You've got the 5 VITAL Words. Now here's WHEN to use them.
Most offices use ONE kind of referral ask. There are actually 4.
I call them A.R.R.T. And your C.A. is already hearing the moments for all four... the soccer practice, the move across town, the girlfriend who's nervous to come in.
This video training turns those everyday conversations into scheduled new patients. So referrals don't all rest on the doctor's shoulders.
Patient, on the phone“Can I push my 4:00 back? My son's soccer practice is running over.”
📝 C.A. makes a noteSon · plays soccer · never been checked
C.A., at the next visit“How long has he been playing? Let's definitely get him in for a prevention check. Bring him with you Thursday.”
Just a reschedule call...
- My A.R.R.T. Method... 4 kinds of referral moments, so there's one for EVERY visit (even the days asking feels awkward)
- Blanket vs targeted asks... and why targeted is what fills your lead sheet
- Turning real life (a move, a festival weekend, back to school) into referrals that feel natural, not salesy
- The action step that gets the friend SCHEDULED, not just handed a business card
- Referral statements by text and email... plus the message that accidentally “unmakes” one
The Confidence Guarantee. If your C.A. completes the class and still doesn't feel confident asking patients for referrals, I'll refund you.
Two ways in
Not sure which one? Start with the class. If you join the Community within 7 days, what you paid for this class gets credited toward your membership.
🔒 Secure checkout. Instant access.
Internal referrals
Your C.A. is already hearing them.
Every single day, patients are telling your front desk who's in their life. What they did this weekend. Who's helping them move. Who's nervous to come in.
Most of the time, it's a sweet conversation... and then it's gone.
These are referrals that don't rely on the D.C. at all. They come from the conversations your C.A. is ALREADY having. The only question is... is your C.A. catching them, and leading them all the way to scheduled?
Referrals aren't random. They're built into the conversations you're already having.
Tap a conversation
See the referral hiding inside it... and what a C.A. leading with direction says next.
The shift
Connection with a direction.
Connection is your C.A. asking how long their son has played soccer. Direction is your C.A. getting him on the schedule for Thursday... right next to his mom.
Do the math with me
How much is ONE new patient referral worth to your office?
Plug in your own numbers. (The ones below are just an example.)
$3,000
from ONE referral who starts care
$72,000
a year at that pace
One referral pays for this class 30x over.
And that's before THAT patient refers someone too.
Inside the class
A referral statement is more than “who do you know?”
This video training is the full LIVE class, with real C.A.s from my community. We role play real moments... a patient moving, a festival weekend, even a patient walking in from a funeral. So your team hears how it actually SOUNDS.
Blanket ask
“Who do you know that chiropractic can help?”
Like mailing a generic flyer to every mailbox in town. Their brain has to scan everyone they know... and stalls.
Targeted ask
“Who do you know with kids starting school?”
Like a handwritten card to one person. One face pops into their head. Now you can lead.
4 kinds of referral moments. I call them A.R.R.T.
Every single visit should get at least one. Here's a peek at what each one feels like...
Inside the class, I break down all four... the exact words, when to use each one, and how they sound in a real role play. 🎯
Also inside:
- Why the FIRST thing I'd train a new C.A. on isn't the phones or the software
- What to say when a patient hesitates... instead of handing over a business card
- How a text about being closed on a holiday can still plant a referral seed
- The message that accidentally “unmakes” a referral statement (I'll show you a real one)
- “If no one comes to mind...” the line that keeps a targeted ask from feeling too narrow
What C.A.s share
Conversations that turned into new patients.
Tell me about your family. Did you know we are a pediatric office? I would love to meet your wife.
TerryC.A., sharing a go-to referral statement in the live class4 days in and we already have 20 leads on our lead sheet!! 🎉
AhmariC.A.As soon as they say, hey, I have so and so... well hey, I would love to meet them. And when can we get them in here?
BrittanyC.A., in the live classI'm that sure about what's possible.
Have your C.A. complete the full class. If they still don't feel confident asking patients for referrals, email me and I'll refund you.
That's it. Because I've watched what happens when a C.A. stops waiting for referrals and starts leading them.
Who's teaching
I learned this in the C.A. chair.
For 12+ years, I sat at the front desk listening. The sister who just moved to town. The coworker with headaches. The kid starting soccer. I turned connection into collections, one conversation at a time.
Now I've coached 350+ C.A.s to do the same... and referral statements are the FIRST thing I'd train a new C.A. on.
Two ways in
Pick the path that fits your office.
Referral Mastery
$97 One payment · Confidence Guarantee
- The full video training + every live role play
- Referral statements in person, by phone, text, and email
- Your whole team can watch
- 12-month guaranteed access, ongoing after that
The Connected C.A. Community
- This class + 40+ other video trainings
- The 12-Month Referral Statements M.A.P., inside
- Live calls with me twice a month
- C.A.s answering each other's questions
Not sure which one? Start with the class. If you join the Community within 7 days, what you paid for this class gets credited toward your membership.
Questions offices ask me
Before you press play
What's an internal referral?
A referral your TEAM brings in... from the everyday conversations happening at the front desk. It doesn't rely on the doctor asking, and it doesn't rely on the patient remembering to send someone.
Won't asking for referrals feel salesy?
Not the way we do it. A referral statement isn't asking “who do you know?” on every visit. A.R.R.T. gives your C.A. four different ways to plant the seed... and some of them don't sound like an ask at all. So it always feels like care.
Is this for new C.A.s or experienced ones?
Both. For a new hire, this is where I'd start. For a seasoned C.A., it's the fine tuning that turns sweet conversations into scheduled new patients.
What if a patient says they don't know anybody?
That's exactly why we go targeted. A specific ask helps them picture one real person. And if no one comes to mind, you'll know the exact line to keep it light and still leave them thinking of you.
How does the Confidence Guarantee work?
Have your C.A. complete the full class. If they still don't feel confident asking patients for referrals, email me and I'll refund you.
Can my whole team watch?
Yes. Press play together at your next team meeting... then challenge everyone to catch one referral that same day.
Is this inside the Connected C.A. Community?
Yes. Community members get this class plus 40+ other video trainings and live calls with me twice a month. See inside the Community →
What if I buy the class and want the Community later?
You don't lose a dollar. Join the Community within 7 days of buying this class, and what you paid gets credited toward your membership.
How long do I have access?
12-month guaranteed access, ongoing after that. Rewatch it any time a new C.A. joins the desk.
Your next new patients are already in your patients' lives. Our job is to help them connect the dots.
Tomorrow, someone at your front desk is going to mention a son, a sister, a coworker. Let's make sure your C.A. knows exactly what to say next.
Success loves action. Success loves YOU. 🎯
Miranda | Founder, Connected Chiropractic Assistant Coaching